Sebago Brand Positioning Guide - first sheets off the press have arrived... couldn't possibly wait for the binding before we saw them.
It's been a wonderful process, really getting under the skin of a great brand. We were asked to create a document that would formalise where Sebago came from, their beliefs and ideas for the future.
Our concept was to create a paperback style book that people could pop in their bags, keep in their top drawer and flick through every now and again so that no one would ever forget how the Sebago Brand should feel, sound and look. We wrote the copy in an informal but strong tone, encouraging and reminding rather than demanding and dictating... Sebago loved it.
We'll post up the final books when they arrive...