A lot of our imagery features 'the great outdoors' so it makes sense we want to help look after it. A lot of our clients feel the same way, but for Aigle it's part of their brand makeup - 'Man in Nature'. For SS08 the whole creative was based around a special journey. We used every form of transport Thailand had to offer, with just one rule - no cars allowed. Special shout out to our fearless photo dudes and models... (sorry about the leeches).