
EMI are old masters when it comes to the music business... but when it comes to launching a new fashion label, they needed image makers that could visualise for retail. Embracing Disturbing London’s roots we took the guys (and Girl!) to Shoreditch for a whirlwind lifestyle shoot featuring four of the label’s artists - GFrSH, Dot JR, Sasha Keable and the inimitable Tinie Tempah. Why whirlwind? Getting four artists together in one room for one day was nigh on impossible - never mind the flight delays and Nandos. Check out the gorgeousness on www.disturbinglondonstore.com






