elements a visual agency

Fair ways / Photographer: Julian Broad

You could say we have a penchant for Heritage brands. For Lyle & Scott we wanted to shout out about their iconic golf history without turning the whole shoot into a bygone vintage moment. Their technical modern twists on fabrics and our careful propping, gave the contemporary feel we were after. Determined to shoot in natural light, the most energy went into tethering down the backdrops that seemed intent on acting like massive sails... well worth the anxiety though.