elements a visual agency

Design classics / Photographer: Julian Broad

Lyle & Scott commissioned us to come up with a multi-channel creative direction for A/W. The brand's strong links with the contemporary music scene was our inspiration. The catalogue design reflected CD and album graphics - even the swatches were modelled on a graphic equaliser... it was meant to be a small test for the brand, a new route to market.  The results were stunning - the house list greatly over performed and recruitment exceeded all expectations.