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Merrell 06/07
Elements were commissioned by Merrell to create their first set of imagery dedicated to the UK and Europe.
Our biggest mission was to show Merrell’s mix of fashion and technical, urban and outdoor, keeping a cohesive brand voice throughout.
From initial creative through to finish, it was full-on – but worth it…
The results speak for themselves.
Merrell were so pleased, we ended up publishing in the US as well.

Photographer: Tobias Harvey
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