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elements a visual agency
Fashion forward vision for Europe / Photographer: Tobias Harvey
One of the difficulties an international brand faces is how its customers in different territories perceive them. For Merrell, their European territories love them for their fashion/active element, where as their customers in the States see them as more of
an active/comfort brand. Sometimes you can achieve imagery that satisfies all territories, sometimes you just have to be a bit
more specific. We brought fashion and outdoor together.
