elements a visual agency

Tent-tastic / Photographer: Rodolphe Opitch

'Proper' was the key word… we wanted the imagery to shout believability – doing away with shiny children and limp models who had never seen a tent in their lives. We replaced them with cheeky, dirty kids and active, credible people. 18 locations,

8 days, 14 models and 130 tents later we managed to get what we wanted…