elements a visual agency

1946 Limited Edition / Branding

We were commissioned to create branding for Sebago’s new ‘invitation only’ limited edition collections. We wanted to design a logo that spoke to both its vintage heritage and modern status. Each new collection was to be announced in store as a 46 day ‘countdown to launch’ using a tear off calendar POP. The launch press pack housed a unique enamel and gold members tag, each with its own limited edition number... gorgeous.