
Like every other truly global brand, each Sebago territory has it’s own slight point-of-difference, yet each one has to sit together and tell the same brand story. For Scandinavia, Sebago’s New England marine image is paramount. We set about creating them a special book that spoke directly to their customers. Enhancing the lifestyle element, we printed on uncoated paper, bringing in a different format that really let the New England landscapes breathe.






